Made Creative Summit Branding & Merch

For MCA, I developed a bold, collegiate-inspired brand identity built around the “Class Is In Session” concept. The visual system draws from HBCU homecoming culture, combining varsity typography, academic motifs, layered crests, structured layouts, and energetic color combinations to create a look that feels both nostalgic and contemporary. The branding was designed to feel like a creative campus experience—celebrating community, education, culture, and the next generation of designers while remaining flexible across social media, event graphics, merchandise, and promotional materials.